In the many years that I have spent as an
Entrepreneur and the years I have spent Mentoring various start up’s the one
factor that I see that most hinders the emergence of a start up is “doing away
with the mindset of a start up” which primarily means shredding one’s start up
and moving on to becoming an Emerging Enterprise.
The fear of doing away with this mindset and
coming out of one’s cocoon is something I see most Entrepreneur’s hesitant to
do. For some it is fear of that bold step of leaving an incubation programme,
for some to re-think and re-examine their business, for some to branch out to
new markets and explore new avenues of growth, for some to completely
reengineer what they felt would be the next Big Thing and for some just the
fear of doing it on one’s own.
It is a common issue for many new businesses
that they just cannot come out of that image and mindset of being a startup and
thus the biggest hurdle for a startup to take itself to the next phase of
growth is the very fact that it is a startup!
If you are a startup that has been running
for six months to one year, it is high time now that you should stop calling
yourself a startup and shred that start up mindset.
It is now time for you think about taking
your business to its next levels. When we start up we tend to accept, with
gratitude, all assignments that come our way. But reaching the next levels
calls for reviewing and renewing your goals and your work style so far and
adopt a more focused approach towards running your business.
Once you have shred that mindset it is a good
time to review what you have done and renew the goals that you had set for
yourself. Take a hard deep look at the business plan (if you had made one) that
you made and compare how you fared against what you had proposed and then
readjust and realign taking into account where you stand today vis-à-vis what
the market wants and demands.
So go on Shred Your Start Up & Emerge!!!
Sanjay
e: sprasad@mindsphereconsulting.com
